During SXSW I had the pleasure of going to a Madewell party- where your denim was embroidered by Ft Lonsome ( a customer embroider company who does so much more!). Embroidered denim is popping up everywhere- Alexander Wang, etc- and Madewell is now offering the service (for a mere $10 extra). You can get anything your heart desires put on your jeans or jackets- your name, a word, a patch. Besides being Southern and my love of having my name on everything – I have to say I’m loving this new trend! It makes any item more unique- and is a way to have fun!
At the party we had the option of shirts, dresses and jackets- but the service is available for any Madewell item online! I got this sweet jacket (sized down to make it more shirt-like) and got my names. I’ve been wearing it with everything!
I’d love to know- is this a trend you’ll try?
Happy Tuesday! Xo RA
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Find more about Ft Lonesome and maybe have something customized here<\a>
